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CRM Marketing Officer

Ref: 75960

  • 45000
  • 27 Oct 2021
  • Temporary

CRM Marketing Officer

About the Company

One of Ireland's most prestigious universities with a beautiful campus in the heart of Dublin’s city centre, Our client  is Ireland’s highest ranked university and they have an exciting opportunity for a Marketing Officer to join their team. 

About the Position

The appointee will report to the International Marketing Manager to strengthen and develop our client's reputation as Ireland’s leading university.  The position will suit an experienced CRM Marketing Officer with excellent IT, digital, content marketing and communication skills.

Key Responsibilities

  • Develop communications and deliver email marketing campaigns for prospective students across a broad range of markets and study levels.
  • Develop and maintain forms to capture student data for the CRM system
  • Track performance of CRM email marketing campaigns
  • Liaise with IT for CRM support as required
  • Assist with content marketing activities including managing messaging, marketing collateral (video and brochures) and communications for students, contacts and agents in strategic markets
  • Assist with the maintenance and updating of  website
  • Support the team in the management of the  social media accounts
  • Assist with establishing sound methods for collecting market intelligence monitoring trends, tracking leads and developing systems for improved customer relations management
  • Undertake other duties as may be required from time to time by the Director of Marketing and International Marketing Manager.


  • Third-level qualification (Essential).
  • Third-level qualification in IT, Marketing or a related discipline (Desirable)
  • At least 2 years’ experience of using a CRM system for email marketing campaigns (Essential)
  • 2 years’ experience of using MS Dynamics 365 (or similar) software (Essential)
  • 1 year experience using Click Dimensions (or similar) software for email marketing (Essential)
  • Experience in content and digital marketing across digital, social and traditional channels. (Desirable)
  • Demonstrated knowledge and use of SEO, email marketing, pay-per-click advertising, social media marketing and web analytics (Desirable).
  • Video capture and editing skills (Desirable).
  • Design and layout skills (Desirable).
  • Deep understanding of one or more key strategic markets (Desirable).
  • Excellent communication and organisational skills 

Remuneration Package

€40-000 - 50,000

For more information on this role or any other HR roles please contact Celia Moloney or email me, call 015927884 or click on the Apply button below

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