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Product Marketing / Content Writer

Ref: 76248

  • €45,000 - €60,000 DOE
  • 14 Jan 2022
  • Dublin (North)
  • Permanent

Product Marketing/ Content Writer


About the Company

Our client is a cyber security company that specializes in cutting-edge surveillance, data collection and analysis with six sites and R&D labs throughout Europe.

About the Position

The accepted candidate will be responsible for developing effective marketing accessories and material for company products, while communicating leading features to customers and Sales team.

As part of the role, you will work on a variety of marketing projects capabilities from A-Z, including working directly with Product Managers, Sales Team, R&D, Operations and more. The candidate must have strong analytical capabilities to conceptualize technological processes in graphical matters, while demonstrating creative thinking.

Key Responsibilities

  • Creation of Marketing Materials
    • Planning, managing and writing and producing marketing materials and products documentation (i.e. PPTs, one-pagers, data sheets, white papers).
    • Plan the launches of net-new products and releases of existing products, while emphasizing products advantages and benefits.
    • Speak and present the company products to both external and internal audiences.
    • Creation of materials for trade shows and exhibition and in charge of company’s booth design and build up
  • Content Writing
    • Copywriting and Microcopy of products data sheets and brochures.
    • Writing and scripting the company website.
  • Branding and Visual Identity
    • Constructing marketing strategies with Sales team while communicating the value of multiple products.
    • Managing the creative work with design teams for advanced visual marketing material (e.g. graphical design for brochures, websites and videos).
    • Execution of branding and positioning processes.
    • Plan and manage company participation in Conferences and Exhibitions.
  • Market research
    • Obtain insights into customers’ usage of current products, through interviews, surveys, and Sales and Operations teams inputs.
    • Gather and manage information regarding existing competitive landscape.
    • Manage and update a competitive analysis table
    • Researching consumer needs while identifying market trends.

Experience/Requirements

  • Academic degree in engineering or digital graphics, or digital  advertising .
  • 2 years of experience in a Product Marketing role or similar, including preparations and delivery of presentations to customers, content writing and conducting competitor analysis.
  • Excellent and fluent English both in writing and verbally (native English speaker is an advantage).
  • Understanding and operating highly technological systems.
  • Understanding in cyber technology – advantage
  • Grasp and translate technical capabilities into business and customer values.
  •  project management skill
  • Analytical and creative thinker, confident, dynamic personality.
  • Proficient in applications such as Microsoft Office.
  • Excellent interpersonal skills and the ability to work with multi-functional teams.

Remuneration Package

€45,000 – 60,000 pa depending on experience.


Contact

Please contact Charlie Bigger on 01 5927861 or email or simply click the apply button.

To view all live jobs with Brightwater and market insights, please visit our website: www.brightwater.ie