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Digital & Content Manager

Ref: 920221

  • €60,000 - €80,000
  • 15 Nov 2018
  • Belfast
  • Perm

Marketing Jobs - Exciting job for an experienced Digital Marketing Manager to join one leading FMCG organisations in Dublin. This an excellent job for a Digital Marketing Manager who has experience and marketing to B2B marketing. This job will be focusing on digital engagements and content creation of the band moving forward into the digital age. This job would be an ideal for someone who have been involved in transforming a business and brand into the digital landscape. My clients is for an experiences Digital Marketing Manager to reshape digital the world we live in and shifting expectations about how our needs are met. The trade is moving online at a pace - they are not only looking for their lives to be made easier, but effortless, along with value add content that will help them grow their business. We are seeking talent to support us in that digital journey Define and implement the content strategy, including on-site, social and newsletter content, supplementing Europe Calendar with local events and content

Responsibilities

• Create / manage local FAQs content • Manage customer segmentation for the business • Manage content and upload, activation content onto each of their platforms • Create & execute newsletters to engage customers and drive usage • Define and implement local user acquisition strategy, including production of all materials and implementation in the country • Define and manage the marketing KPIs and ongoing performance (measurement and evaluation), using Salesforce reports, BPM performance reports, Google Analytics, Mail Chimp and Market Logic • Manage the local A&P budget

Requirements

• 3+ years Digital Customer Marketing experience- ideally B2B • Strong analytical skills and data-driven thinking • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Managing and optimising offline marketing campaigns • Solid knowledge of website analytics tools (e.g., Google Analytics) and A/B and multivariate experiments • Experience of managing agencies and writing creative briefs • Experience of managing budgets For more details on this Digital Marketing Manager job or more marketing opportunities, please contact Mark Byrne on 01-6621000 or email m.byrne@brightwater.ie