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Director of Marketing

Ref: 920811

  • Override
  • 22 Jan 2019
  • Dublin (Central)
  • Perm

Director of Marketing Europe | Multi-Level Marketing (MLM) Brightwater Executive have been retained by a global multi level marketing cosmetic group to appoint a Director of Marketing for their European markets. The Director of Marketing will hold a successful career across corporate and consumer European markets with strong relationships with supply chain distributors and multi level marketing. The successful incumbent will be charged with driving the success of products, services and brand through efficient distribution channels, representatives and corporate and consumer alliances. Establish effective working relationships with the senior leadership team, stakeholders and all brand ambassadors to ensure that products and services are implemented across all European markets. Responsibilities: • Conduct and provide consumer and market research for marketing and product development purposes. • Collaborate to create, launch and track performance of product and service offerings in our markets. • Develop, establish and maintain marketing strategies to meet organizational objectives. • Demonstrate effective management of all marketing, advertising and promotional activities of the organization. • Collaborative with head office to adapt and create marketing materials for the European market. • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites (internal and external), brand awareness and drip marketing initiatives. Collaborate to establish, prioritize and report department KPIs (i.e. wallet share, website, social, email, product sales, promotional, purchasing behavior, etc.) • Provide competitive intelligence on products and services and other research projects as assigned. • Collaborate, contribute and recommend marketing department PM processes and systems as appropriate. • Contribute to marketing strategy of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution. • Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings on a global scale. • Serve as a thought leader on the discipline of branding and as internal brand evangelist, ensuring the brand story is an integral part of the company growth, thought process and execution. • Continually work to understand the competitive landscape to ensure that the brand remains vibrant, relevant and differentiated in the marketplace and evolves with the company • Adhere to company policies and processes, but be willing to make suggestions to improve the quality, efficiency, and performance of the company Experience: • Director level career across international cosmetic brands • Bachelor degree required • Direct Selling Industry experience preferred • 5-7 years’ experience in brand management, marketing or sales strategy • 3-5 years’ experience working on/building iconic brands, either as a client or within an agency a strong plus • Has a collaborative mindset and applies innovative solutions • Communicates clearly and effectively with others For a confidential discussion on this Director of Marketing Europe appointment please contact Orla Brennan at Brightwater Executive on 01 6621000 or email your CV in confidence to o.brennan@brightwater.ie. Ref: 920811