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Digital Marketing Specialist

Ref: 9223214

  • €55,000 - €65,000
  • 10 Jun 2021
  • Dublin (North)
  • Perm

Our client, a Multinational Insurance Company based in Dublin North are looking to recruit for a Digital Marketing specialist on a full-time and permanent basis.

Brief job description

This is a strategically central position and will encompass a wide remit. The successful candidate will be primarily responsible for new customer acquisition and marketing campaigns in the Irish market and will also be required to provide support to other markets (Spain & Portugal) and to the team manager.

Benefits

  • Pension Scheme/PRSA
  • Health insurance
  • Maternity & Paternity leave
  • Generous annual leave
  • Bonus
  • Flexitime
  • Fitness classes
  • Subsidised restaurant & coffee bar
  • Free parking
  • Responsibilities

    Creation, management, and optimization of the digital marketing plan with agencies (Search, Display, Partnership, Social Networks) aimed at attracting online customers.
  • Analyze and propose improvements for better performance of the platform to reduce the rate of abandonment, session time, pages visited, etc., all aimed at increasing conversion.
  • Design, implementation, and monitoring of Campaigns.
  • Weekly and monthly reports of the results of the implemented actions.
  • Coordination with other members of the team to implement segmented and personalized campaigns. Support to Manager in the definition of the Global digital marketing plan (benchmark, proposals...).
  • Management of acquisition budget of Ireland.
  • Make the Media plan and control of correct implementations with ad servers.
  • Qualifications

    Business-related 3rd level qualification ideally in a Digital Marketing discipline or equivalent relevant experience

    Requirements

  • A proactive professional with analytical skills, communication and flexibility.
  • Demonstrable experience of success in digital marketing of at least 3 years.
  • Experience directing SEO, SEM, Email, Social Media, Partnership campaigns, with a clear results orientation.
  • Experience in optimization of landing pages and funnels.
  • High level in digital analytics & marketing tools (GA, PowerBI, Supermetrics, Google 360).
  • Knowledge of html language.
  • 2+ years online expertise ideally in ecommerce or conversion focused sites, mobile and social marketing.
  • Deep understanding of web principles usability, customer experience, digital marketing, social networking, information architecture
  • Proficiency in MS Office products (e.g. Word, Excel, PowerPoint).
  • Competencies
  • Highly motivated to produce timely, insightful deliverables.
  • Ability to clearly communicate insights to both technical and non-technical audiences.
  • Ability to promote ideas/solutions with confidence, credibility, and sound business rationale.
  • Ability to work in a fast-paced environment, multitasking, and meeting multiple deadlines.
  • Ability to adapt to evolving techniques and changing business challenges.
  • Good interpersonal skills to work closely with other individuals/teams to achieve goals.
  • Seeks to maximise the benefits of a collaborative, team-focussed organisation.
  • For more information on this Digital Marketing Specialist job please contact Emma Anglim on 01-5927851 or apply via the link.