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Alternatives - a new addition to the Brightwater Group


We’re delighted to announce that the Brightwater Group has acquired Alternatives, Ireland’s leading marketing resources specialist. We’re thrilled that we can now add yet another Irish success story to our stable of companies and we believe that Alternatives has the same ethos and dedication to quality of service as the Brightwater Group has displayed throughout the years. Alternatives will continue as a stand-alone brand within the marketing recruitment space but will now do so under the umbrella of the larger Brightwater Group.

Brightwater Group MD, Barbara McGrath said:  The Alternatives team are extremely well respected in the market and have an incredible knowledge of the industry. For us, it was important that any new addition to the Group would share the same values and ethos as a business and it was apparent from the start that Alternatives would be a perfect match for us.  By bringing Alternatives into the Group, we will be able to significantly increase access to a wider pool of marketing talent for our clients as well as a broader range of roles for jobseekers in the marketing space. Alternatives has built an enviable reputation for providing marketing talent on an interim and permanent basis and we believe that it will be a great addition to the Brightwater Group’s platform”.  

Eimear Walsh, who has been with the Brightwater Group for over 16 years has been appointed as the Managing Partner  f Alternatives while Sandra Lawler, founder of Alternatives will continue to play an integral role in the company going  forward. Leonie Gleeson who has also been an valued member of Brightwater for over 6 years, has been appointed Associate Director within Alternatives.